Deutsches Diabetes-Zentrum

Deutsches Diabetes-Zentrum

• An integrated campaign with its own logo and claim.
• Three prominent testimonials – Matthias Steiner, Hans Meiser and Dr. med. Christine Theiss – pointed out one segment of the topic on print motifs, in TV spots and on social media.
• Presswork and Project-Management

Objectives

• Inform and sensitize for different aspects of diabetes and its sequelae.
• The target group was the broad population.