German Cancer Society
German Cancer Society
- Selection of the testimonial Benedikt Höwedes as representative of a young footballer generation and role model for young people
- Creation of various campaign materials (eg supplement magazines, which have been enclosed with leading German daily newspapers)
- Creation of a Supplementary Magazine (SPOT), which appeared in the Frankfurter Allgemeine Sonntagszeitung
Objectives:
- Announcement of the German Cancer Aid and related activities in the public
- Various image and specialist campaigns: z. B. “With all your might against cancer”, “With all your might against smoking”, “Girls check that” (early detection of cervix cancer and HPV vaccine), “40 years German Cancer Aid” (current)
- Raising awareness among young people (eg “With all force against smoking”, but also “Movement against cancer”) on cancer prevention
- donations generation
Project Details
Client: German Cancer Society
Duration: since 2003
Results:
- Gaining high-profile testimonials generated a lot of press coverage and also ensured a strong dissemination of the social media campaign
- Significant increase in donations
- Information offers were increasingly used
